Traffic Alert Mobile Application Centered around safety and accessibility for drivers. From concept to wireframes to user tests to clickable prototype.
Contents
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Overview
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Summary
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Roles + Responsibilities + Tools
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Problem
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Audience
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Solution
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Process
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Survey
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Competitive Analysis
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Information Architecture
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User Stories
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Sketches
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Wireframe
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User Testing
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Recommendations
Roles
Roles
Evelyn Moroyoqui
UX / UI Research & Design Lead
Tools
Figma
Google Forms
Miro
Strawpoll
Zoom
Responsibilities
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Managing Product Goals
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Designating User Research
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Information Architecture
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Designing User Flows
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Prototyping
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Conducting User Tests
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Reiteration + Finalizing
Problem
Our goal is to create an interactive mobile application that centers on driving adults in Los Angeles County. We want to create a safe way for communities to let each other know traffic information with anonymity.
Audience
Driving adults between the ages of 18-39 in Los Angeles County.
Solution
The solution was to create an app that connects LA drivers with real time traffic alerts.
Process
Survey
I sent out a screener survey and got 7 eligible participants to interview. All participants deal with traffic on a daily basis, 75% of the participants are later than expected due to traffic at least once a week.
I then sent the 7 eligible participants a straw poll asking if they would prefer a traffic app layout to be vertical or horizontal.
Competitive Analysis
Main competitor was Waze App on mobile. There are way too many menus and confusing navigation for a driver to be expected to use safely.
Information Architecture
User Stories
Sketches
Prototypes
User Tests
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Sign Up:
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All Users did not have difficulty signing up.
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Onboarding:
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All Users seemed to enjoy having onboarding for their first use.
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Notifications:
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Users did not have a hard time finding notifications. However, half got confused about not being able to do anything with the notifications. 1 User questioned why Location Services was there.
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Finding Alert Menu + Creating Alert:
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All Users had an easy time finding and creating alerts. However, most asked if they had the option to change the address.
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Conclusion
Study highlights
Changed app name from RateMyPlate to Vacant Roads due to confusion with Users.
Users can easily send and receive traffic alerts.
Significant discovery
While having a driver’s perspective in mind while designing the layout, User Tests have concluded further reiteration and testing is required for the layout before Vacant Roads is safe for launch.
Interpretation of findings
Overall, Users seem content with the ability to use Vacant Roads once launched. According to our research, there seems to be a high demand for traffic information.
Recommendations
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Driver's Mode
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Different Icon Layout
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Configuring "Other Users"
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Update Onboarding Design
Onward
After implementing our recommendations based on research gathered this week, there will be more testing and reiteration before adding visual design and branding for launch.