1 Week Sprint
Outcome
Traffic Alert Mobile Application Centered around safety and accessibility for drivers. From concept to wireframes to user tests to clickable prototype.
Slides
Table of Contents
Overview
Summary
Roles / Responsibilities / Tools
Problem
Audience
Solution
Process
Survey
Competitive Analysis
Information Architecture
User Stories
Sketches
Wireframe
User Testing
Recommendations
Summary
Vacant Roads is a traffic alert app that creates a community with Los Angeles drivers, all while having an easy and enjoyable experience.
Roles & Responsibilities
Evelyn Moroyoqui - UX / UI Research & Design Lead
Managing Product Goals
Designating User Research
Information Architecture
Designing User Flows
Creating Visual Design
Prototyping
Conducting User Tests
Reiteration + Finalizing
Audience
Driving adults between the ages of 18-39 in Los Angeles County.
Solution
The solution was to create an app that connects LA drivers with real time traffic alerts.
Survey
I sent out a screener survey and got 7 eligible participants to interview. All participants deal with traffic on a daily basis, 75% of the participants are later than expected due to traffic at least once a week.
I then sent the 7 eligible participants a straw poll asking if they would prefer a traffic app layout to be vertical or horizontal.
Competitive Analysis
Main competitor was Waze App on mobile. There are way too many menus and confusing navigation for a driver to be expected to use safely.
User Flow
Sketches
Prototypes
User Tests
Report
Sign Up:
All Users did not have difficulty signing up.
Onboarding:
All Users seemed to enjoy having onboarding for their first use.
Notifications:
Users did not have a hard time finding notifications. However, half got confused about not being able to do anything with the notifications. 1 User questioned why Location Services was there.
Finding Alert Menu + Creating Alert:
All Users had an easy time finding and creating alerts. However, most asked if they had the option to change the address.
Study Highlights
Changed app name from RateMyPlate to Vacant Roads due to confusion with Users.
Users can easily send and receive traffic alerts.
Significant Discovery
While having a driver’s perspective in mind while designing the layout, User Tests have concluded further reiteration and testing is required for the layout before Vacant Roads is safe for launch.
Interpretation of Findings
Overall, Users seem content with the ability to use Vacant Roads once launched. According to our research, there seems to be a high demand for traffic information.
Recommendations
Driver's Mode
Different Icon Layout
Configuring "Other Users"
Update Onboarding Design
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