Rug designs inspired by Ruggable. Keeping in mind their target demographic, branding, and cohesive aesthetics within each specific category.
GOALS
Create a design that blends within Ruggable's designs in the specific style category.
Create a design that is different from everything currently within Ruggable's specific style category.
RESEARCH
I spent some time on the Ruggable website looking for rugs that fit the category with the "Best-Selling" filter selected.
IDEATION
Moodboard
I then proceeded to Pinterest for quick inspiration.
I wanted to heavily include moody folktale aesthetics in my moodboard while keeping the color palette in mind.
Thumbnails
I went into the design knowing I wanted a hare or jackalope with a full moon. I decided to go straight into Procreate and see what comes from it.
DESIGN
Colorways
After looking at the Ruggable catalogue I decided that having a Dark (original), a Light, and a more colorful version would not only fit into the Ruggable catalogue but also appeal to a wide variety of customers who might enjoy different Bohemian aesthetics.
Interior Moodboards
I created a mockup for each colorway in the hopes of seeing it in its natural habitat.
INTEGRATION OF DESIGN
Overall, I think the design both fits into the current Bohemian catalogue while looking different enough to be included in a separate launch.
Asset Creation and Layer Management
Procreate Artwork
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