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Bohemian Rug

Evelyn Moroyoqui

Rug designs inspired by Ruggable. Keeping in mind their target demographic, branding, and cohesive aesthetics within each specific category.


GOALS


  1. Create a design that blends within Ruggable's designs in the specific style category.​

  2. ​Create a design that is different from everything currently within Ruggable's specific style category.



 

RESEARCH


I spent some time on the Ruggable website looking for rugs that fit the category with the "Best-Selling" filter selected.​



 

IDEATION


Moodboard

I then proceeded to Pinterest for quick inspiration. 

I wanted to heavily include moody folktale aesthetics in my moodboard while keeping the color palette in mind. 



Thumbnails

I went into the design knowing I wanted a hare or jackalope with a full moon. I decided to go straight into Procreate and see what comes from it.




 

DESIGN


Colorways

After looking at the Ruggable catalogue I decided that having a Dark (original), a Light, and a more colorful version would not only fit into the Ruggable catalogue but also appeal to a wide variety of customers who might enjoy different Bohemian aesthetics.




Interior Moodboards​​

I created a mockup for each colorway in the hopes of seeing it in its natural habitat.


 

INTEGRATION OF DESIGN


Overall, I think the design both fits into the current Bohemian catalogue while looking different enough to be included in a separate launch.



 

Asset Creation and Layer Management



Procreate Artwork



Adobe Illustrator
Adobe Illustrator

Adobe Photoshop Editing
Adobe Photoshop Editing

Flattening in Adobe Photoshop
Flattening in Adobe Photoshop

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