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The  face  behind  Dark  Elf  Dungeon

Hey, I’m Eve!

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AKA a driven Digital Creative in the pursuit of building your brand's voice through precise design execution and personal flare.

With almost a decade in the marketing and graphic design industry, I know the value of developing a desirable product while understanding client needs and keeping business objectives in mind.

In 2020, I continued to expand my skillset to include the role of Visual Designer. Since then, I believe that I found the perfect combination of creativity and logic with this new skillset. I have developed a creative process that I can apply to any project whether it is design, front-end coding, or user experience to create a usable product!

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Since then, I have worked as a Visual Designer/Creative Lead for PERKS, a Website Graphic Designer/Creative Project Coordinator for OhmCo, and a Visual Designer/Artist for Possessions - game for the Playdate Handheld.

photo_2024-06-30 23_edited.jpg

LinkedIn    Itch.io

SKILLS

UI/UX, Web Design, Wireframing,
Branding, Marketing, Visual Design, Illustration, User Research, Competitive Analysis, User Stories, User Personas, User Testing, Branding, Prototyping, Mock-ups, HTML, CSS, Management, Copywriting, Documentation, Research.

Experience

Oct 2022 – April 2024

Website Graphic Designer | Branding | Creative Project Coordinator

OhmCo. (Rule of Design, Inc.)

  • Designed website templates and wireframes tailored to client needs, ensuring cohesive and user-friendly interfaces.

  • Investigated the latest design trends, tools, and techniques and applied findings to client projects.

  • Developed custom designs for clients using Adobe Creative Suite, maintaining brand consistency and meeting project specifications.

  • Ensured consistent branding and design across all client websites, optimizing the user experience and aligning with each brand’s identity.

  • Conducted comprehensive user and design research for each client, informing design decisions and enhancing user engagement.

  • Created and implemented a full custom CRM in Notion for OhmCo, streamlining workflow, project tracking, and client management processes.

  • Managed and executed design requests, delegating tasks, and tracking progress to ensure timely project completion.

  • Delegated tasks and organized workflows for the team, improving efficiency and project management.

  • Monitored project progress, tracked tasks, and ensured all deliverables met deadlines.

  • Managed new client ingestion, onboarding, and maintained up-to-date records of current client information and request histories.

  • Established internal asynchronous communication channels within the CRM platform, facilitating collaboration and streamlined communication.

  • Oversaw contract management and generalized request tracking to maintain organization and ensure all client needs were met.

  • Managed the design of websites and graphics, optimizing images using Photoshop and ensuring technical precision.

  • Managed and implemented SEO strategies for all client websites, enhancing search engine rankings and visibility.

  • Designed logos and developed comprehensive branding strategies for clients, ensuring alignment with their business goals.

  • Provided strategic input on business development, aligning design outputs with overall company objectives.

June 2021 - October 2022

Visual Designer | Creative Lead | Graphic Designer | UX/UI

PERKS 

  • Directed the complete rebranding effort, developing a cohesive visual identity that set the stage for the company's growth (note: branding is currently at version 3.0, which occurred after my tenure).

  • Consistently produced high-quality artwork within tight deadlines, utilizing Adobe Creative Suite and other design tools to create impactful digital and print media.

  • Planned, designed, and developed graphics and user interfaces for digital platforms, incorporating user research and feedback to enhance user experience and visual appeal.

  • Created a wide range of visual assets, including UI elements, illustrations, digital media graphics, eBooks, and convention collateral, ensuring brand consistency across all materials.

  • Developed visually compelling presentations and decks for internal, external, and investor use, effectively communicating the brand's value proposition.

  • Regularly updated the company website with fresh graphics and multimedia content, enhancing the online user experience and maintaining brand consistency.

  • Led the design and production of new product colorways, collaborating with other departments to ensure creative alignment and timely execution.

  • Coordinated with various departments to address creative requests, ensuring smooth workflow and adherence to brand guidelines.

  • Reviewed and ensured the technical accuracy of all artwork and layouts before dispatching final PDF artwork to dealers, external printers, and distributors.

  • Maintained and managed an organized digital archive of all design files and artwork, ensuring easy access and retrieval for future use.

  • Served as Creative Advisor, Creative Director, and Branding Manager, guiding the overall creative strategy, brand messaging, and business development initiatives.

  • Contributed to copywriting efforts and provided strategic input on business development, aligning creative outputs with overall business goals.

Jan 2016 – Present

Graphic Design | Marketing | Branding Consultant | Visual Designer | Game Dev

Dark Elf Dungeon Studios AKA (The Last Freelancer) (Moroyoqui Designs)

  • Managed and executed comprehensive branding, graphic design, and digital marketing strategies for a diverse range of clients, including startups and high-end businesses.

  • Led client meetings focused on developing strategies to increase revenue through targeted marketing and branding initiatives.

  • Implemented precise branding and marketing techniques that significantly improved customer conversion rates and client engagement.

  • Leveraged a strong intuition and deep industry knowledge to create tailored marketing strategies that resonated with target audiences and drove business growth.

  • Rebranded clients’ online presence, ensuring a cohesive and impactful brand identity across all digital platforms.

  • Provided creative direction for marketing campaigns, overseeing all creative aspects to ensure alignment with client goals and brand messaging.

  • Conducted extensive design and user research to inform branding and marketing decisions, ensuring designs were user-centric and market-relevant.

  • Collaborated with clients across various industries, tailoring branding and marketing solutions to meet specific business needs.

  • Designed logos and developed comprehensive branding packages that captured the essence of each client’s identity and mission.

  • Managed social media accounts for clients, creating and scheduling content that increased brand visibility and engagement.

  • Designed and developed user-friendly websites, ensuring optimal user experience and visual appeal.

  • Produced and edited videos and designed impactful presentations for both internal and external use.

  • Crafted compelling copy for marketing materials, websites, and social media, effectively communicating brand messages.

  • Served as a consultant and strategist, advising clients on branding, marketing, and business development to drive long-term success.

  • Assisted with administrative and organizational systems to improve operational efficiency.

Tools

Figma

Unity

Adobe Illustrator

Adobe Photoshop

Github

Adobe InDesign

Adobe Lightroom

Adobe XD

Procreate

Certificates

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